As a business owner, it can be tempting to work with anyone who can fog a mirror. While this may be a necessary tactic in the early stages of your business, it may not be the best long-term strategy for maximum growth and efficiency. Not all clients are created equal and, at some point, you’ll need to key in on the clients that bring the most value for the least amount of effort. In today’s entry, I want to look at 3 ways (metrics) to determine your ideal client and how to use the results to strengthen multiple areas of your business. Follow Along With The Financially Simple Podcast! This week on The Financially Simple Podcast: (3:14) The Recency, Frequency, Monetary Value Model (5:31) Customer Lifetime Value (11:26) Customer Acquisition Cost (13:11) The CLV Over CAC Metric (16:02) How to Use the Results to Grow Your Business Key Metrics […]
The post 3 Ways to Determine Your Ideal Client and Use the Results appeared first on Financially Simple.
